A blog is a website, or web-hosted journal, where entries may be published, in journal style and displayed in a reverse chronological order. A blog represents one of the most accessible means of online publication. Blogs can be published by individuals, by teams or communities. A typical blog combines text, images and links to other blogs, web pages and other media related to its topic. Most blogs invite comment and discussion from the readers, and therefore can be a very useful tool for discussion on a topic.
Within a Knowledge Management Framework, there are several potential uses for blogging.
A Community of Practice can set up a Community blog, where community members can share questions, studies, case histories, news and ideas with others, often for comment.
Project teams may use a blog as an online version of a project log, and as a means of recording knowledge and insights gained through the project. The insights from After Action Reviews, for example, or from ongoing Learning History interviews, could be transferred to a project blog.
A learner, perhaps a junior shadowing an expert, or being mentored as part of a Knowledge Transfer program, can keep a learning blog. This can be shared with other learners, and over time blog entries can be transferred to the Wiki or the Knowledge Base, to help build a Knowledge Asset.
A leader can use a blog to communicate news and developments, particularly in times or topics of fast-moving change. The British Army have recently found that leaders' blogs from the front line form an excellent resource for new staff deploying to the area.